Railbike experience and tourist satisfaction

Abstract

Abstract This study aims to analyze the experience and satisfaction of the tourists of leisure railbike which has recently won popularity in South Korea. For this purpose, this study conducted a survey with the tourists, who finished the Samcheok Ocean Railbike experience using the experience attributes presented by Pine and Gilmore. As a result of the survey, tourists experienced the strongest feeling of ‘I felt freedom escaping from my daily life,’ followed by ‘It helped relieve my stress’ and ‘I enjoyed nature.’ As a result of factor analysis of the rail bike experience variables, entertainment experience, educational experience, and escapist experience were derived. As a result of examining hypothesis that rail bike experience affects satisfaction, it was found that entertainment experience, educational experience, and escape experience were both statistically significant. The escapist experience was the most influential, and many tourists on the railbike seemed to have a unique experience since they came from Seoul and metropolitan areas.