Music Consumption Decisions with Non-Durable Streaming Options

Jason M. Walter, R. S. Hiller
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引用次数: 2

Abstract

Consumers are increasingly purchasing non-durable music products, consumed through a streaming bundle delivered via a subscription model. In this paper we examine how individual preferences influence a consumer's music format decision. We analyze consumption differences between durable retail music products and non-durable streaming music subscription bundles. A user's preferred format depend on the intensity of their music interests, scope of interests, and how quickly a song's utility depreciates. Our empirical analysis shows that streaming consumers have greater depreciation rates than the traditional distribution of terrestrial radio, and that digital sales decline at a slower rate than does the usage of the streaming version. Our theory model and empirical evidence suggest that consumers prefer a non-durable subscription over a durable purchase of information goods when they have higher depreciation rates or a greater scope of music interests. Using simulation, we identify the ideal consumption format for consumers based on their individual listening preferences.
非持久流媒体选项的音乐消费决策
消费者越来越多地购买非耐用音乐产品,通过订阅模式提供的流媒体捆绑服务来消费。在本文中,我们研究了个人偏好如何影响消费者的音乐格式决定。我们分析了耐用零售音乐产品和非耐用流媒体音乐订阅包之间的消费差异。用户的首选格式取决于他们对音乐的兴趣程度、兴趣范围以及歌曲的效用衰减速度。我们的实证分析表明,流媒体消费者的折旧率高于传统的地面广播分销,而数字销售的下降速度比流媒体版本的使用速度要慢。我们的理论模型和经验证据表明,当消费者具有更高的折旧率或更大的音乐兴趣范围时,他们更喜欢非持久订阅而不是持久购买信息产品。通过模拟,我们根据消费者的个人收听偏好确定了理想的消费模式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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