THE INFLUENCE OF QUALITY INFORMATION AND REPUTATION OF TIX ID APPLICATION TOWARD THE INTEREST OF PURCHASE TICKETS ONLINE IN XXI CINEMA CIPUTRA SERAYA MALL PEKANBARU CITY

Jurnal Suluh Pendidikan Pub Date : 2020-09-08 DOI:10.36655/jsp.v8i2.275

H. Wijoyo, Septyani Larosa Marpaung

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引用次数: 7

Abstract

The aim of this study has shawn that the quality of information and reputation TIX ID application toward of purchase tickets online interest in cinema XX1 Mall Ciputera Seraya Pekanbaru City. The independent factors in this study are quality information and reputation of application. The dependent factor is purchase interest. The subject of this research are user of TIX ID in cinema XXI Mall Ciputera Seraya Pekanbaru City. This research took 100 user as samples. The technique of data collection was accidental sampling. The instrument of data collection is questionaire method. In this research the researcher was used multiple regression analysis. The result has shawn that the quality of information affect of purchase interest. The reputation Tix Id application affect to purchase interest. the result of test explained how all independent variables affect the dependent variables. Result of multicollity show that R² results are 56% can explain how all independent variables affect the dependent variables. whereas the remaining 44% were described by other unexamined variables in this study

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北坎巴鲁市西观影城塞拉亚购物中心在线购票的质量信息和口碑对购票兴趣的影响

本研究旨在探讨资讯品质与口碑对影城XX1 Mall影城购票兴趣之影响。本研究的独立因素是质量信息和应用程序声誉。依赖因素是购买兴趣。本研究的对象为北干巴鲁市西拉影城第21影城TIX ID的使用者。本研究以100名用户为样本。数据采集技术为随机抽样。数据收集工具为问卷调查法。本研究采用多元回归分析。研究结果表明，信息质量对购买兴趣有影响。口碑应用对购买兴趣有影响。检验结果解释了所有自变量对因变量的影响。多元性结果表明，R²结果为56%可以解释所有自变量对因变量的影响。而剩下的44%是由本研究中其他未检查的变量描述的

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Jurnal Suluh Pendidikan

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