Znaczenie otoczenia rynkowego w produkcji żywności w latach 2014-2013

Abstract

Theaim of thisstudyis to presentthe food industry-Ambientmarket, investment and internationalexpansion. Market environmentin a givensector of the economyis a majorsourceofopportunities and threats, strengthsandweaknesses.Thepolisheconomy as a wholethere was a deficitofdomesticcapitalwasneededbecausetheinflow of capitalfromforeigninvestors.The most importantarethedirectinflow of capitalinvestments, whichhave a veryimportantsource of fundingfordevelopment and restructuringprocesses. Significantrapid development of polishagri-foodexportssuggeststhatdomesticcompaniesin the food industrywillcreatemore and moreinvestmentabroad. ForeignexpansionforPolishcompanieswasnoticedonly in the yearsafteraccession.InPoland,theshareofagri-food productsin the years2003- 2013in the foreigntradeincreased, mainlyexport to13%in 2013.In 2013, Poland wasineighthplaceamongthecountriesof the EuropeanUniontakingto the analysisofagri-food exports. The recipients ofpolishagrifoodproductsarepredominantlythecountriesof the EuropeanUnion, whichgetsabout 80% of exportsfrom thepolishagri-food.