Cumulative subject index to the New Jersey journal of communication: volumes 1(1) ‐ 11(2) (spring 1993 ‐ fall 2003)

Abstract

ADVERTISING Ahmed, Niaz, Reflections of Cultural Values in Advertising: A Cross-Cultural Perspective. Vol. 9, No. 2, Fall 2001, pp. 203-213. Alexander, Maty S. and William Petkanas, Reflections of Education: A Case Study of Educational Technology Advertisements. Vol. 6, No. 2, Fall 1998, pp. 185-198. Carveth, Rod. Communication Via Interactive Media: Communication in a New Key? Vol. 4, No. 1, Spring 1996, pp. 71-81. Gormly, Eric Kevin, Commercials on Campus: A Qualitative Study of Educators' Reactions to the Advertisements on Channel One. Vol. 7, No. 1, Spring 1999, pp. 106-135. Jugenheimer, Donald W., Advertising on the Internet. Vol. 4, No. 2, Fall 1996, pp. 161-179. Leung, Louis and Or Ka Lee, The Effects of Male Celebrity Voice-Over and Gender on Product Brand Name Recall, Comprehension, and Purchase Intention. Vol. 7, No. 1, Spring 1999, pp. 81-92. Maynard, Michael L., The Variability of Gender-Based Communication in Japanese Magazine Advertising. Vol. 3, No. 1, Spring 1995, pp. 40-57. Shah, Rani, The Role of Affective Reactions in Enhancing the Recall of Public Service Announcements. Vol. 7, No. 1, Spring 1999, pp. 65-80. Stout, Daniel A., Dennis G. Martin, and Li Zhang, Changes in Consumption Values Reflected in Chinese Newspaper Advertising. Vol. 2, No. 2, Fall 1994, pp. 146-168.