From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

IF 12.4 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-11-12 DOI:10.1080/19368623.2023.2271448

Naveed Ahmad, Aqeel Ahmad, Anna Lewandowska, Heesup Han

引用次数: 0

Abstract

This research attempts to investigate corporate social responsibility (CSR) and consumers’ advocacy behavior (CAB) association in the hotel services sector of a developing economy. Furthermore, thi...

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从屏幕到服务:社交媒体上的企业社会责任信息如何塑造酒店消费者倡导

本研究试图探讨一个发展中经济体酒店服务业的企业社会责任(CSR)与消费者倡导行为(CAB)的关联。此外,这……

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.