Perceptions of women who confront hostile and benevolent sexism.

Abstract

Little is known about the differences between confronting explicitly negative (hostile) vs. subjectively positive (benevolent) forms of sexism. Across three studies (N = 1315), we test a) whether confronting benevolent sexism is more costly for women than confronting hostile sexism and b) whether confronting some subtypes of benevolent sexism are more costly than others. We compared confrontations and non-confrontations of hostile sexism, benevolent sexism involving complementary gender differentiation (CGD), and benevolent sexism involving protective paternalism (PP). Surprisingly, confronting benevolent sexism was not more costly than confronting hostile sexism; a finding that replicated across studies and in two different contexts. Confronters of PP were evaluated more positively than confronters of CGD, but only when CGD embodied themes of gender essentialism (i.e., beliefs that men and women are naturally different). Confronters were mostly evaluated favorably relative to non-confronters and especially among women. Results imply that confronting benevolent sexism may have fewer consequences than anticipated.