Testing campaign slogans designed to motivate older people to be more physically active.

IF 2.5 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Public Health Research & Practice Pub Date : 2023-09-13 DOI:10.17061/phrpp3332323

Simone Pettigrew, Michelle I Jongenelis, Liyuwork M Dana, Rajni Rai, Ben Jackson, Robert U Newton

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引用次数: 0

Abstract

Objectives and importance of study: Being physically active is critical for healthy ageing, yet many older people do not meet physical activity guidelines. The aim of this study was to test the relative effectiveness of five previously identified campaign slogans designed to encourage older people to be more physically active: 'Be active 30-60 minutes a day to stay fit and well'; 'Move more, live longer'; 'Stay fit to stay functional'; 'This is your time - enjoy being strong and active'; and 'Use it or lose it'.

Study type: Online experiment Methods: A total of 1200 Australians aged 50 years and older (50% female, mean age 65 years) were recruited to complete an online survey, with respondents randomised to answer a series of questions on a video featuring one of the five slogan conditions. One-way ANOVAs with Tukey's post-hoc tests were used to identify differences in outcomes between slogans.

Results: Overall, the slogans were assessed favourably, suggesting older adults may be receptive to messages about increasing their physical activity. 'Use it or lose it 'performed best across the outcome measures of internal and external motivation, perceived effectiveness, liking, believability, and personal relevance.

Conclusion: Efforts to encourage physical activity among older Australians could use the slogan 'Use it or lose it' as an evidence-based tagline.

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测试旨在激励老年人多运动的宣传口号。

研究目的和重要性:身体活动对健康老龄化至关重要，但许多老年人没有达到身体活动指南的要求。这项研究的目的是测试五种先前确定的运动口号的相对有效性，这些口号旨在鼓励老年人进行更多的体育锻炼:“每天运动30-60分钟，保持健康”;“多运动，活得更久”;“保持健康以保持功能”;“这是你的时间——享受坚强和活跃吧”;和“要么用，要么丢”。研究类型:在线实验方法:总共1200名50岁及以上的澳大利亚人(50%为女性，平均年龄65岁)被招募来完成一项在线调查，受访者随机回答一系列问题，并在一个视频中以五种口号条件之一为主题。采用Tukey事后检验的单因素方差分析来确定标语之间结果的差异。结果:总体而言，人们对这些标语的评价是积极的，这表明老年人可能会接受增加体育锻炼的信息。在内部和外部动机、感知有效性、喜欢程度、可信度和个人相关性的结果测量中，“要么使用，要么放弃”表现最好。结论:鼓励澳大利亚老年人进行体育锻炼的努力可以用“要么锻炼，要么失去锻炼”的口号作为基于证据的标语。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Health Research & Practice PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

6.70

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： Public Health Research & Practice is an open-access, quarterly, online journal with a strong focus on the connection between research, policy and practice. It publishes innovative, high-quality papers that inform public health policy and practice, paying particular attention to innovations, data and perspectives from policy and practice. The journal is published by the Sax Institute, a national leader in promoting the use of research evidence in health policy. Formerly known as The NSW Public Health Bulletin, the journal has a long history. It was published by the NSW Ministry of Health for nearly a quarter of a century. Responsibility for its publication transferred to the Sax Institute in 2014, and the journal receives guidance from an expert editorial board.