Mental contrasting with implementation intentions as a technique for media-mediated persuasive health communication.

IF 6.6 1区 心理学 Q1 PSYCHOLOGY, CLINICAL
Alexander Ort, Andreas Fahr
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引用次数: 6

Abstract

Mental Contrasting with Implementation Intentions (MCII) is a self-regulation strategy that combines the strategies mental contrasting (MC) in which individualscontrast a desired future with the current reality with the strategy of forming implementation intentions (II), which involves making concrete if-then plans (implementation intentions, II) to overcome the obstacles standing in the way of the desired future. Numerous studies across behavioral domains have demonstrated the effectiveness of this strategy in supporting people to adopt health-promoting behaviors or changing unhealthy behaviors. However, research on MCII has so far neglected the applicability of the concept in media-mediated persuasive health communication. This conceptual review aims to demonstrate and examine the potentials and effects of MCII as a technique to tailor media-mediated persuasive health messages and their dissemination through different media channels. In doing so, it draws on existing models of health behavior change, especially individuals' threat and coping appraisals. Potential effects of MCII on these cognitive factors are discussed, and practical implications for health message design are outlined.

心理对比与实施意图:媒介媒介劝导健康传播的一种技巧。
实施意向心理对比(MCII)是一种自我调节策略,它将个体将期望的未来与当前现实进行对比的心理对比策略(MC)与形成实施意向策略(II)相结合,其中包括制定具体的“如果-那么”计划(实施意向,II),以克服阻碍实现期望的未来的障碍。跨行为领域的大量研究已经证明了这一策略在支持人们采取促进健康的行为或改变不健康行为方面的有效性。然而,到目前为止,对mci的研究忽视了这一概念在媒体介导的说服性健康传播中的适用性。本概念性综述旨在证明和检验mci作为一种技术的潜力和效果,以定制媒体介导的有说服力的健康信息及其通过不同媒体渠道的传播。在此过程中,它借鉴了现有的健康行为改变模型,特别是个人的威胁和应对评估。本文讨论了MCII对这些认知因素的潜在影响,并概述了健康信息设计的实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Health Psychology Review
Health Psychology Review PSYCHOLOGY, CLINICAL-
CiteScore
21.30
自引率
0.00%
发文量
28
期刊介绍: The publication of Health Psychology Review (HPR) marks a significant milestone in the field of health psychology, as it is the first review journal dedicated to this important and rapidly growing discipline. Edited by a highly respected team, HPR provides a critical platform for the review, development of theories, and conceptual advancements in health psychology. This prestigious international forum not only contributes to the progress of health psychology but also fosters its connection with the broader field of psychology and other related academic and professional domains. With its vital insights, HPR is a must-read for those involved in the study, teaching, and practice of health psychology, behavioral medicine, and related areas.
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