Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers' Purchase Intentions for Green Food Products.

IF 1.7 4区医学 Q4 NUTRITION & DIETETICS

Ecology of Food and Nutrition Pub Date : 2023-07-04 DOI:10.1080/03670244.2023.2200942

Hemantkumar P Bulsara, Mridul Trivedi

引用次数: 4

Abstract

This research aims to identify the predictors that influence young, educated customers' intention to purchase green food products in India by utilizing the extended theory of planned behavior which includes elements such as environmental concern, perceived customer effectiveness, willingness to pay a premium, and product availability. A total of 337 customers from a smart city in India participated in this quantitative study and filled out a self-administered questionnaire. PLS-SEM and CFA were used to analyze the obtained data. The findings illustrates that attitude and perceived behavioral control influences purchase intentions, but subjective norms has no effect in the Indian context.

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探索可获得性和付费意愿在影响智慧城市消费者购买绿色食品意愿中的作用。

本研究旨在通过利用计划行为的扩展理论，确定影响印度年轻、受过教育的消费者购买绿色食品的意向的预测因素，计划行为包括环境关注、感知到的客户有效性、支付溢价的意愿和产品可用性等因素。来自印度某智慧城市的337名客户参与了这项定量研究，并填写了一份自我管理的问卷。利用PLS-SEM和CFA对所得数据进行分析。研究结果表明，态度和感知行为控制影响购买意愿，但主观规范在印度情境下没有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Ecology of Food and Nutrition 医学-营养学

CiteScore

3.50

自引率

0.00%

发文量

审稿时长

>12 weeks

期刊介绍： Ecology of Food and Nutrition is an international journal of food and nutrition in the broadest sense. The journal publishes peer-reviewed articles on all aspects of food and nutrition -- ecological, biological, and cultural. Ecology of Food and Nutrition strives to become a forum for disseminating scholarly information on the holistic and cross-cultural dimensions of the study of food and nutrition. It emphasizes foods and food systems not only in terms of their utilization to satisfy human nutritional needs and health, but also to promote and contest social and cultural identity. The content scope is thus wide -- articles may focus on the relationship between food and nutrition, food taboos and preferences, ecology and political economy of food, the evolution of human nutrition, changes in food habits, food technology and marketing, food and identity, and food sustainability. Additionally, articles focusing on the application of theories and methods to address contemporary food and nutrition problems are encouraged. Questions of the relationship between food/nutrition and culture are as germane to the journal as analyses of the interactions among nutrition and environment, infection and human health.