Raising the HPV Vaccination Rate in Rural Northern New England Using Local Opinion Leaders.

IF 1.5 4区 医学 Q4 BIOTECHNOLOGY & APPLIED MICROBIOLOGY
Matthew Dugan, Gary S Stein, Shamima Khan, Sheila Clifford-Bova Clifford-Bova, Finlay Pilcher, Jan Kirk Carney
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引用次数: 0

Abstract

The human papillomavirus is associated with a range of cancers. A vaccine introduced in 2006 has dramatically decreased the incidence of these cancers, but Americans still experience over 47,000 new cases of HPV-related cancers each year. The situation is worse in rural areas, where vaccination rates lag the national average, making HPV a significant health disparity issue. This article lays out an evidence-based HPV vaccine-promotion strategy that will serve as part of a campaign to improve health equity in rural northern New England in a process that is repeatable and sustainable. The campaign includes the following elements: partnerships with state departments of health and trusted community opinion leaders, evidence-based storytelling, local social media, traditional media, and school-based pop-up vaccination clinics. Borrowing from marketing and social marketing frameworks and guided by public health perspectives, we begin with psychographic and geodemographic information about our target audience, followed by a discussion about relevant models, frameworks, and research related to persuasive storytelling. We conclude with the outline of a guidebook to foster the creation of persuasive stories as part of a sustainable, replicable HPV vaccination campaign.

利用当地意见领袖提高新英格兰北部农村HPV疫苗接种率。
人类乳头瘤病毒与一系列癌症有关。2006年推出的一种疫苗大大降低了这些癌症的发病率,但美国人每年仍有超过47,000例hpv相关癌症的新病例。农村地区的情况更糟,那里的疫苗接种率落后于全国平均水平,使HPV成为一个重大的健康差距问题。本文提出了一项基于证据的HPV疫苗推广策略,该策略将作为一项运动的一部分,在可重复和可持续的过程中改善新英格兰北部农村的卫生公平。该运动包括以下要素:与州卫生部门和值得信赖的社区意见领袖建立伙伴关系,以证据为基础讲故事,当地社交媒体,传统媒体和以学校为基础的弹出式疫苗接种诊所。借鉴市场营销和社会营销框架,并以公共卫生观点为指导,我们从目标受众的心理和地理人口统计信息开始,然后讨论有关有说服力的故事讲述的相关模型、框架和研究。最后,我们概述了一本指导手册,以促进有说服力的故事的创作,作为可持续的、可复制的HPV疫苗接种运动的一部分。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Critical Reviews in Eukaryotic Gene Expression
Critical Reviews in Eukaryotic Gene Expression 生物-生物工程与应用微生物
CiteScore
2.70
自引率
0.00%
发文量
67
审稿时长
1 months
期刊介绍: Critical ReviewsTM in Eukaryotic Gene Expression presents timely concepts and experimental approaches that are contributing to rapid advances in our mechanistic understanding of gene regulation, organization, and structure within the contexts of biological control and the diagnosis/treatment of disease. The journal provides in-depth critical reviews, on well-defined topics of immediate interest, written by recognized specialists in the field. Extensive literature citations provide a comprehensive information resource. Reviews are developed from an historical perspective and suggest directions that can be anticipated. Strengths as well as limitations of methodologies and experimental strategies are considered.
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