Journal of Targeting, Measurement and Analysis for Marketing

The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

Pub Date : 2012-12-18 DOI: 10.1057/JT.2012.12 Amir Ekhlassi, Majid Hassani Nezhad, Siamak Ashkan Far, Kamal Rahmani

Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective

Pub Date : 2012-11-12 DOI: 10.1057/JT.2012.20 Luming Wang, Adam Finn

Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

Pub Date : 2012-10-29 DOI: 10.1057/JT.2012.19 Kittichai Watchravesringkan