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Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

Journal of Targeting, Measurement and Analysis for Marketing Pub Date : 2012-10-29 DOI:10.1057/JT.2012.19
Kittichai Watchravesringkan
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引用次数: 12
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物质价值观量表的跨文化等值:美国与泰国的探索性研究
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Journal of Targeting, Measurement and Analysis for Marketing
Journal of Targeting, Measurement and Analysis for Marketing
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