EXPRESS: Getting the Board on Board: Marketing Department Power and Board Interlocks

已完结 10 由温发布于 2025/5/27 14:09:07

DOI:10.1177/00222437241272180
作者：Peter Ebbes, Frank Germann, Rajdeep Grewal
文献类型：期刊论文
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Abstract：Although the power held by the marketing department can determine key organizational outcomes, including firm performance, this power seemingly has been decreasing. To address this apparent

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