Applying transfer learning to achieve precision marketing in an omni-channel system – a case study of a sharing kitchen platform

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DOI:10.1080/00207543.2020.1868595
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1080/00207543.2020.1868595

Taylor & Francis

Abstract：Omni-channel marketing is an enhanced cross-channel business model involving shared data that allows enterprises to enhance and facilitate customer experience. Omni-channel opportunities sha

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