为什么遵守?在大众营销骗局中,对风险和有效性的认知推动了合规。

IF 1.6 2区 心理学 Q3 GERONTOLOGY
Stacey Wood, David Hengerer, Yaniv Hanoch, Pi-Ju Liu, Patricia Xi, Joshua Paul, Lukas Klapatch
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引用次数: 0

摘要

使用混合方法设计,我们检查了参与者对大众营销骗局(MMS)的反应意愿。在实验1中,我们考察了年龄(年轻与年长)和字母风格(“热”与“冷”)对回应意图的影响。回应意向与风险呈负相关(p < 0.05)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Why comply? Risk and efficacy perceptions drive compliance in mass marketing scams.

Using a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was negatively associated with risk (p < .001) and having at least a high school education was positively associated with perception of benefits (b = .684, p < .001). In Experiment 2, we examined reward sensitivity on the intention to respond by manipulating reward amounts (low versus high) and the presence of an activation fee. The presence of an activation fee decreased intent to contact, but percentages remained high (25.75%). Analyses of qualitative data indicated that risk and benefit were both predicted by perceived self-efficacy. The results indicate that consumers' beliefs about their ability to control the outcomes of future interactions affected how they behaved when provided with MMS materials.

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来源期刊
CiteScore
3.30
自引率
15.80%
发文量
17
期刊介绍: The Journal of Elder Abuse & Neglect is the peer-reviewed quarterly journal that explores the advances in research, policy and practice, and clinical and ethical issues surrounding the abuse and neglect of older people. This unique forum provides state-of-the-art research and practice that is both international and multidisciplinary in scope. The journal"s broad, comprehensive approach is only one of its strengths—it presents training issues, research findings, case studies, practice and policy issues, book and media reviews, commentary, and historical background on a wide range of topics. Readers get tools and techniques needed for better detecting and responding to actual or potential elder abuse and neglect.
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