虚假销售:动态定价视角

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2019-08-16 DOI:10.1111/jere.12239

Daniel F. Garrett

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引用次数: 0

摘要

一些卖家在“正常”价格上显示出很高的价格，但在大多数情况下，他们会把这些价格标为“打折”或“打折”。本文提出了一个理解这一做法的框架，强调了买方对商品未来估值的不确定性所起的作用。我们认为，所谓的“常规”价格设定了买家对未来价格的预期，这种预期不必与实际设定的价格挂钩。通过抬高买家对未来价格的预期，卖家可以在当前的“销售”价格上增加对商品的需求，从而增加利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Fake Sales: A Dynamic Pricing Perspective

Some sellers display high “regular” prices, but mark down these prices the vast majority of the time, advertising the good as “on sale” or “discounted”. This note suggests a framework for understanding the practice, emphasising the role of buyer uncertainty about their future valuations for the good. We argue that so-called “regular” prices set buyers’ expectations regarding future prices, expectations that need not be tethered to the prices actually set. By manipulating upwards buyers’ expectations of future prices, the seller can increase demand for the good at the current “sale” price, increasing profits.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.