{"title":"按旅游目的细分旅游市场","authors":"Erdener Kaynak , Ugur Yavas","doi":"10.1016/0143-2516(81)90057-8","DOIUrl":null,"url":null,"abstract":"<div><p>Market segmentation studies of tourism and travel — studies which divide the market into sectors according to specified criteria — are considered a useful marketing tool for the industry. The recent focus has been on ‘purpose of trip’ as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.</p></div>","PeriodicalId":100718,"journal":{"name":"International Journal of Tourism Management","volume":"2 2","pages":"Pages 105-112"},"PeriodicalIF":0.0000,"publicationDate":"1981-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/0143-2516(81)90057-8","citationCount":"26","resultStr":"{\"title\":\"Segmenting the tourism market by purpose of trip\",\"authors\":\"Erdener Kaynak , Ugur Yavas\",\"doi\":\"10.1016/0143-2516(81)90057-8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Market segmentation studies of tourism and travel — studies which divide the market into sectors according to specified criteria — are considered a useful marketing tool for the industry. The recent focus has been on ‘purpose of trip’ as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.</p></div>\",\"PeriodicalId\":100718,\"journal\":{\"name\":\"International Journal of Tourism Management\",\"volume\":\"2 2\",\"pages\":\"Pages 105-112\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1981-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1016/0143-2516(81)90057-8\",\"citationCount\":\"26\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/0143251681900578\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Management","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/0143251681900578","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Market segmentation studies of tourism and travel — studies which divide the market into sectors according to specified criteria — are considered a useful marketing tool for the industry. The recent focus has been on ‘purpose of trip’ as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.
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