Breakfast Preferences in Urban India: A Sensory and Consumer Perspective

Breakfast is the most important meal of the day. The consumption of a good breakfast is considered to kick metabolism and boosts energy levels in the body. In Urban India the socio-cultural situation is in a transit mode where people are not thinking about just having a breakfast but a healthier and wellfortified nutritious breakfast which is preferred. The study of this project is to analyse the type and preferences of breakfast that an Urban Indian familyhaves owing to the paucity of time, health benefits and many other factors. This study additionally aims at analysing the choices of ready to eat food productsover traditional home made food. It highlights the use of branded ready to eat food products like MTR foods, its availability, its marketing standards, public reviews about its variety of food products and some suggestive measures for improving on some of the marketing strategies