Eating Your Cake and Having it Too: US Megachurches and Factors Associated with Attending Multiple Congregations.

Background: It is typically assumed in the social scientific study of religion that individuals attend one congregation or none. As such, there is scarce research on individuals who attend more than one congregation yet doing so may affect congregational participation.

Purpose: This study theorizes factors affecting whether someone attends multiple congregations and how this might influence congregational volunteering and giving in the context of megachurches. It hypothesizes that parents, those who are single, those of lower socioeconomic status, those who are racially and ethnically minoritized, and those who are not socially embedded in a congregation will be more likely to attend a megachurch and other congregations. It also theorizes competing hypotheses regarding the association between attending multiple congregations and congregational volunteering and giving.

Methods: This study draws on survey data from 12 representative megachurches to test the proposed hypotheses using logistic and ordinal logistic regression models.

Results: Those who are single, those of lower socioeconomic status, those who are racially and ethnically minoritized, and those who are not socially embedded in the megachurch are more likely to attend multiple congregations simultaneously. Attending multiple congregations is negatively associated with congregational volunteering and giving.

Conclusions and implications: The results demonstrate the need to reconceptualize congregational attendance to recognize that individuals may attend more than one congregation. Accordingly, future surveys should allow respondents to identify attending multiple congregations. The results also highlight how congregations may be negatively impacted by non-exclusive attendees who are less likely to volunteer and give money.