Perception of Patchouli Farmers on the Development of the Innovation Cluster in Panga, Aceh Jaya Regency

: The purpose of this study was to identify the interests and attitudes of patchouli farmers towards the development of patchouli innovation clusters and to find out and analyze people's perceptions of the development of patchouli innovation clusters in Panga, Aceh Jaya Regency. The choice of location in this study was done intentionally (purposive sampling) with the reason that the research location is the place for the patchouli innovation cluster development plan. How to determine the sample in this study using the census method. The samples determined in this study were 80 patchouli farmers. The analytical method used in this research is the Likert scale and descriptive qualitative method. The results of the study showed that the attitudes (affective) and perception (cognitive) of patchouli farmers were good for the development of patchouli innovation clusters. Respondents hope the patchouli innovation cluster can be built immediately so that the standard of living of the community in the District of Panga can be prosperous. Perceptions generated from patchouli farmers are positive perceptions, the community is very receptive to innovations in Aceh Jaya on patchouli cultivation from upstream to downstream so that the cluster is very beneficial for the surrounding community.