以丹木视频为摹本:家访的态度分析

IF 2.3 1区 文学 Q1 COMMUNICATION
Yi Jing, Qingxin Xu
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引用次数: 0

摘要

弹木在中国视频分享平台上越来越受欢迎,用户可以将他们的评论直接投射到原始视频上。它的流行与用户生成内容扮演越来越重要角色的大趋势相呼应。本文从相似化的角度探讨了弹目可能产生的意义转换。通过运用评价框架,特别是态度系统,本研究考察了视频及其弹幕版本中表达的态度意义。两组态度意义的比较揭示了两种意义形成的模式。一个是视角的转变,即从谁的角度来呈现某个场景。另一个是视频中一个参与者的特征发生了变化。这些发现提高了我们对“弹舞”所提供的可能的意义操纵的认识,这使得观众可以直接为“弹舞”视频的意义制作做出贡献。丹木对观众共同制作的赋能极大地扩展了原视频所能提供的意义和意义潜力,这需要重新思考视频分享的目的,以及原制作者和观众之间的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Danmu video as the resemiotised: An attitudinal analysis of Home Visit
Danmu has been gaining increasing popularity in Chinese video-sharing platforms where users can project their comments directly onto the original video. Its popularity resonates with the general trend where user-generated content plays an increasingly important role. This article investigates possible meaning-making shifts produced by danmu from the perspective of resemiotisation. By deploying the Appraisal framework, particularly the attitude system, this study examines the attitudinal meanings expressed in a video and its danmu version. Comparisons between the two sets of attitudinal meanings reveal two patterns of meaning-making shifts. One is a shift in perspective, that is from whose perspective a certain scenario is presented. The other is a shift in the characterisation of one participant in the video. These findings raise our awareness of the possible manipulation of meaning afforded by danmu, which allows viewers to contribute directly to the meaning making of the danmu video. Danmu’s enablement of viewers’ co-production greatly extends the meaning and the meaning potential that could be afforded by the original video, which calls for a reconsideration of the purpose of video sharing, and the relationship between the original producer and viewers.
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来源期刊
CiteScore
6.40
自引率
12.10%
发文量
101
期刊介绍: Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.
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