ENHANCING COMMUNICATIVE & LSRW SKILLS TO THE STUDENTS OF RURAL BACKGROUND AT UNDER-GRADUATE LEVEL: A CRITICAL PERSPECTIVE

The classical assumption that academic knowledge is an end in itself had undergone a tremendous change in the present global scenario where proficiency in spoken and written forms of English has acquired enormous importance. The market is always gutted with people possessing knowledge in medicine, engineering, architecture, accountancy etc. But the person who has knowledge plus ability to express his ideas coherently and undoubtedly is headed for higher success rate. We hear the fashionable rate phrase good communication skills widely bandied about these days. The art of communication has become a sine qua non for success in every sphere of life. Without good communication skills, one cannot function effectively, whether as a housewife or businessman, office secretary or club secretary, employee or employer, information hunter or bargain hunter, colleague or friend.