享受和欣赏都是受欢迎的标准吗?

IF 1.7 4区心理学 Q2 COMMUNICATION

Journal of Media Psychology-Theories Methods and Applications Pub Date : 2019-04-01 DOI:10.1027/1864-1105/a000219

Robert J. Lewis, M. Grizzard, Jin-a Choi, P. Wang

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引用次数: 5

摘要

目前的研究采用了一个广泛的媒体和观众价值模型，以及最近对享受与欣赏的理解，以预测观众的总体评价应该与电影预算、总票房和观众的衡量标准有关，这取决于所引起的评价类型。数据表明，在控制电影预算时，享受和欣赏都与总选择性曝光的措施呈正相关。这一发现挑战了欣赏与成功负相关的观点。讨论的重点是理解受众评价的潜在功能方面的含义，并建议未来对受众道德和媒体生产的研究。

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Are Enjoyment and Appreciation Both Yardsticks of Popularity?

The current study adopts a broad-based model of media and audience values as well as recent understandings of enjoyment versus appreciation to predict that aggregate audience appraisals should be related to film budget, gross, and measures of viewership differently depending on the type of appraisal elicited. Data suggest both enjoyment and appreciation are positively related to measures of aggregate selective exposure when controlling for film budget. This finding challenges a view that appreciation is negatively related to success. Discussion centers on implications for understanding potential functional aspects of audience appraisals and suggests future research on audience morality and media production.

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来源期刊

Journal of Media Psychology-Theories Methods and Applications Multiple-

CiteScore

3.20

自引率

11.80%

发文量

期刊介绍： Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.