管理巴东餐厅的消费者信任

O. Trinanda, Astri Yuza Sari
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引用次数: 0

摘要

本研究旨在分析(1)清真度对巴东餐厅消费者满意度的影响;(2)餐饮服务对巴东餐厅消费者满意度的影响;(3)消费者满意度对巴东餐厅消费者信任的影响。这项研究是在西苏门答腊进行的,在武吉丁吉、巴东、丹拿达和50哥打取样。采用比例确定法和偶然法确定了450名受访者的样本数量。多元线性回归分析采用假设检验作为研究分析。本研究发现:(1)清真度对巴东餐厅消费者满意度无显著影响;(2)餐饮服务对巴东餐厅消费者满意度有正向显著影响;(3)满意度对巴东餐厅消费者信任有正向显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Managing Padang Restaurant’s Consumers Trust
This research aims to analyze the effect of (1) Halalness towards Padang Restaurant Consumers Satisfaction, (2) Food Service towards Padang Restaurant Consumers Satisfaction and (3) Consumers satisfaction towards Padang Restaurant Consumers Trust. This research was conducted in West Sumatra by taking sample areas in Bukittinggi, Padang, Tanah Datar and 50 Kota. Proportional determinations and accidental method are used to find the number of samples of 450 people respondents. Multiple Linear Regression Analysis Hypothesis testing was carried out as research analysis. This research finds that: (1) Halalness has no significant effect on Padang Restaurants Consumers Satisfaction, (2) Food Service has a positive and significant effect on the Padang Restaurant Consumer Satisfaction and, (3) Satisfaction has a positive and significant influence on Padang Restaurant Consumer Trust.
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