Familiarity and Unfamiliarity Factor: A Variable in the Cognition of Proverbs

Proverbs are a very common linguistic tool that provides a mechanism for understanding the general in terms of the specific. Their usage reveals the state of mind and mutual cognitive environment of the discourse participants in a linguistic exchange. The interpretation of a proverb involves a mapping process leading the hearer to search for a correspondence between the literal statement and its meaning within a context (Gibbs 1994). My paper aims at studying how familiarity and unfamiliarity factor of a proverb acts as a variable in the cognition of proverbs. It will examine how familiar proverbs are understood in a non-literal fashion more quickly than unfamiliar proverbs. For example, ‘a rolling stone gathers no moss’ will use less processing effort than a comparatively less familiar proverb like ‘the used key is always bright’ andit will expose how ultimately greater cognitive benefits are achieved from its processing. Once the proverb is confirmed as a fixed conceptual frame, the literal and non-literal senses equally integrate into an emerging meaning structure. It will also observe how expressions of these underlying conceptual relationships in the form of verbal metaphors quickly become a part of the culture’s stock truismsand folk wisdom and how ‘conceptual integration’ and ‘frame shifting’ also depend on the familiarity and unfamiliarity of a proverb.