牛津数字经济手册

M. Peitz, J. Waldfogel
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引用次数: 237

摘要

十多年来,数字经济的经济分析一直是一个快速发展的研究领域。通过权威学者的研究,这本手册更深入地探讨了与数字产业相关的特定行业、商业实践和政策问题。该卷提供了关键主题的最新帐户,讨论开放的问题,并为未来的研究提供指导。它提供了对理解数字经济至关重要的理论和实证研究成果。这些章节分为四个部分,分别对应四大主题:1)基础设施、标准和平台;2)销售的转型,既包括传统销售的转型,也包括拍卖等新工具的广泛应用;3)用户生成内容;4)新数字环境中的威胁。第一部分涵盖了基础设施、标准和各种平台行业,这些行业严重依赖电子数据存储和传输的最新发展,包括软件、视频游戏、支付系统、移动电信和B2B商务。第二部分考虑到在线零售成本的降低对线下零售商的威胁,信息的广泛可用性,因为它影响定价和广告,数字技术,因为它允许广泛使用新的价格和非价格策略(捆绑,价格歧视),以及拍卖。第三部分讨论了互联网上用户生成内容的新兴现象,包括社交网络和开源的功能。第四部分讨论数字化和互联网带来的威胁,即数字盗版、隐私和安全问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Oxford Handbook of the Digital Economy
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment.The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns.
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