重塑跨国制药公司的预测流程

A. Cook
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引用次数: 0

摘要

1993-1994年,Syntex公司重新设计了其销售和产品预测流程,以提高准确性和对制药行业快速变化的市场条件的响应能力。本文介绍的案例研究详细介绍了这种重新设计工作及其全局实现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Re-inventing the Forecasting Process at a Multinational Pharmaceutical Firm
In 1993–1994 Syntex Corporation re-engineered its sales and product forecasting processes in order to improve accuracy and responsiveness to rapidly changing market conditions in the pharmaceutical industry. The case study presented here details this re-engineering work and its global implementation.
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