政治话题化是美国有线新闻的主要内容策略

Q2 Social Sciences

World of Media Pub Date : 2018-09-01 DOI:10.30547/WORLDOFMEDIA.3.2018.3

K. Chobanyan

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引用次数: 1

摘要

在数字环境下，美国24小时新闻频道的内容策略正在发生重大转变。虽然电视到目前为止仍然是美国人最喜欢的新闻来源之一，但它仍然需要找到新的方法来吸引和留住观众(尤其是年轻观众)。事实证明，有线电视新闻成功的转型趋势之一是主要转向政治报道。作者专注于收视率最高的黄金时段有线电视节目，并探讨了政治项目及其呈现策略的程度。

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Shift to political topics as the main content strategy of American cable news

The content strategies of American 24-hour news channels are undergoing significant transformations in the digital environment. While TV so far remains one of the most preferred news sources for Americans, it still has to find the new ways to attract and to keep the audience (especially younger audience). One of the transformation trends that proved to be successful for cable news has been the shift to mostly political coverage. The author focuses on the highest rated prime time cable shows and explores the extent of political items and strategies of their presentation.

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来源期刊

World of Media Social Sciences-Linguistics and Language

CiteScore

2.10

自引率

0.00%

发文量

审稿时长

10 weeks