Leslier Valenzuela-Fernández, C. Nicolás, J. Merigó
{"title":"1990年至2014年间市场研究的主要国家概述","authors":"Leslier Valenzuela-Fernández, C. Nicolás, J. Merigó","doi":"10.1108/AJB-09-2017-0030","DOIUrl":null,"url":null,"abstract":"PurposeThe purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors generate a ranking of the 50 most influential nations according to the H-index and citations per paper, co-authorship, citation analysis and bibliographic coupling. The study provides a map that identifies the networks of researchers between countries.Design/methodology/approachThe method used is bibliometric analysis. The relevant research in marketing was extracted from Web of Science Database Core Collection, during the 1990–2014 period; 29,947 published articles in 50 countries were obtained. The investigation used: H-index as the first criterion in creating the country ranking, number of articles (TP) as a proxy for the productivity of each country, the average citation per article (C/P) and the number of citations (TC) to express the influence of a country’s articles. In addition, the study adopts VOSviewer software to identify the collaboration networks of researchers between countries and the links between countries.FindingsThe results reveal a general level that 54 percent of countries have a category H-index greater than 20. In turn, the authors see a steady increase in the number of publications over the five-year periods. The first ten countries account for over 80 percent of all publications of the sample. The USA is presented here as the leader in all indicators and highlights the important role that China has been developing.Research limitations/implicationsSeveral limitations of the study result from the use of the Web of Science database. For example, each journal, author, university and/or country involved in a specific paper is considered a single unit. Therefore, in research papers with more than one author or with authors from different universities and/or countries, only the lead author is considered in the analysis. In addition, the study does not include new trends in publications between 2014 and 2018. However, there are other databases that could have been used such as: Scopus, Google Scholar, among others.Practical implicationsThe findings are relevant for students, academics, organizations and governments, which may use this information for decision making on future research, identifying countries concerning the area and their relationships.Originality/valueThis paper shows progress and contribution of the most influential countries according to their scientific contribution in marketing during the period 1990–2014. This research is relevant because until now there has been no study with the sole purpose of ranking countries according to their marketing publications. In this sense, the study is useful to academics, publishers, educational institutions or other interested in marketing. The study provides a knowledge domain map that identifies the collaboration networks of researchers between countries and the links between countries.","PeriodicalId":44116,"journal":{"name":"American Journal of Business","volume":"70 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Overview of the leading countries in marketing research between 1990 and 2014\",\"authors\":\"Leslier Valenzuela-Fernández, C. Nicolás, J. 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引用次数: 1
摘要
本文的目的是根据1990-2014年期间在市场营销方面的科学贡献,对最具影响力的国家进行总体概述。在这项基于文献计量学的研究中,作者根据h指数、论文引用、合著、引文分析和书目耦合得出了50个最具影响力国家的排名。这项研究提供了一张地图,可以识别国家之间的研究人员网络。设计/方法/方法使用的方法是文献计量学分析。市场营销的相关研究摘自Web of Science数据库核心馆藏,时间为1990-2014年;在50个国家发表了29,947篇文章。调查使用:h指数作为创建国家排名的第一标准,文章数量(TP)作为每个国家生产力的代理,每篇文章的平均引用数(C/P)和引用数(TC)来表达一个国家文章的影响力。此外,本研究采用VOSviewer软件识别国与国之间研究人员的合作网络和国与国之间的联系。调查结果显示,54%的国家h类指数大于20。反过来,作者们发现,在这五年期间,出版物的数量稳步增加。前10个国家占样本所有出版物的80%以上。美国在所有指标上都处于领先地位,并强调了中国一直在发展的重要作用。研究的局限性/启示本研究的几个局限性源于对Web of Science数据库的使用。例如,一篇特定论文涉及的每个期刊、作者、大学和/或国家被视为一个单独的单位。因此,在有多个作者或作者来自不同大学和/或国家的研究论文中,只有第一作者被考虑在分析中。此外,该研究不包括2014年至2018年间出版物的新趋势。然而,还有其他可以使用的数据库,如:Scopus, Google Scholar等。这些发现对学生、学者、组织和政府都有意义,他们可以利用这些信息来制定未来的研究决策,确定与该地区有关的国家及其关系。原创性/价值本文根据1990-2014年在市场营销方面的科学贡献,展示了最具影响力的国家的进步和贡献。这项研究是相关的,因为到目前为止,还没有研究的唯一目的是根据他们的营销出版物排名国家。从这个意义上说,这项研究对学者、出版商、教育机构或其他对市场营销感兴趣的人都很有用。这项研究提供了一个知识领域地图,它确定了国家之间研究人员的合作网络以及国家之间的联系。
Overview of the leading countries in marketing research between 1990 and 2014
PurposeThe purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors generate a ranking of the 50 most influential nations according to the H-index and citations per paper, co-authorship, citation analysis and bibliographic coupling. The study provides a map that identifies the networks of researchers between countries.Design/methodology/approachThe method used is bibliometric analysis. The relevant research in marketing was extracted from Web of Science Database Core Collection, during the 1990–2014 period; 29,947 published articles in 50 countries were obtained. The investigation used: H-index as the first criterion in creating the country ranking, number of articles (TP) as a proxy for the productivity of each country, the average citation per article (C/P) and the number of citations (TC) to express the influence of a country’s articles. In addition, the study adopts VOSviewer software to identify the collaboration networks of researchers between countries and the links between countries.FindingsThe results reveal a general level that 54 percent of countries have a category H-index greater than 20. In turn, the authors see a steady increase in the number of publications over the five-year periods. The first ten countries account for over 80 percent of all publications of the sample. The USA is presented here as the leader in all indicators and highlights the important role that China has been developing.Research limitations/implicationsSeveral limitations of the study result from the use of the Web of Science database. For example, each journal, author, university and/or country involved in a specific paper is considered a single unit. Therefore, in research papers with more than one author or with authors from different universities and/or countries, only the lead author is considered in the analysis. In addition, the study does not include new trends in publications between 2014 and 2018. However, there are other databases that could have been used such as: Scopus, Google Scholar, among others.Practical implicationsThe findings are relevant for students, academics, organizations and governments, which may use this information for decision making on future research, identifying countries concerning the area and their relationships.Originality/valueThis paper shows progress and contribution of the most influential countries according to their scientific contribution in marketing during the period 1990–2014. This research is relevant because until now there has been no study with the sole purpose of ranking countries according to their marketing publications. In this sense, the study is useful to academics, publishers, educational institutions or other interested in marketing. The study provides a knowledge domain map that identifies the collaboration networks of researchers between countries and the links between countries.