年轻消费者对英国可持续时尚消费的政府政策干预的看法

IF 0.7 4区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
Eunsuk Hur, Eleanor Faragher- Siddall
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引用次数: 0

摘要

近年来,可持续发展一直是时尚行业最突出的问题之一。2019冠状病毒病大流行促使人们重新意识到服装生产和消费中的环境和道德问题。年轻的消费者正积极地对目前不可持续的时尚产业体系发出自己的声音。尽管如此,他们对可持续方式政策干预的观点往往被忽视。本研究聚焦于年轻消费者可持续消费行为的相关挑战,并揭示了通过政策干预撬动可持续行动的促成因素。我们进行了深度访谈,以调查拟议政策在英国市场内创造有效行为改变方面的潜在有效性。研究发现,生态标签和教育政策得到了消费者的高度支持。生态标签被认为是支持可持续时尚消费的重要教育和提高认识的工具;然而,由于当前术语的复杂性,缺乏生态知识,以及消费者对生态产品的行业声明的不信任,现有的标签方法是不够的,这表明需要确保行业透明度。需要新的引人注目的标签、通用的生态术语以及结合物理和其他数字通信的更有效和透明的绿色通信战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Young Consumer Perspectives on Government Policy Interventions for Sustainable Fashion Consumption in the UK
Abstract Sustainability has been one of the most salient issues in the fashion industry in recent years. The COVID-19 pandemic has prompted a reawakening of the environmental and ethical issues in garment production and consumption. Young consumers are actively raising their voices on the currently unsustainable state of the fashion industry system. Despite this, their perspectives on policy intervention in sustainable fashion are often overlooked. This study focuses on the challenges associated with sustainable consumption behaviors among young consumers and reveals the enabling factors that leverage sustainable actions via policy intervention. In-depth interviews were conducted to investigate the potential effectiveness of proposed policies in creating effective behavioral change within the UK market. The study found that eco-labelling and educational policies have particularly high levels of consumer support. Eco-labelling is considered a critical educational and awareness-raising tool for supporting sustainable fashion consumption; however, the existing labelling approach is inadequate due to the complexity of current terminology, lack of eco-literacy, and consumers’ distrust of industry claims about eco-products, flagging a need to ensure industry transparency. New attention-grabbing labelling, universal eco-terminology and more effective and transparent green communication strategies using a combination of physical and other digital communication are required.
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来源期刊
CiteScore
2.20
自引率
9.10%
发文量
14
期刊介绍: Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.
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