财务绩效对斯洛伐克共和国广告公司盈利能力的影响

IF 2 Q3 MANAGEMENT

Strategic Management Pub Date : 2022-01-01 DOI:10.5937/straman2200025l

S. Lehenchuk, Yuliіa Serpeninova, T. Zavalii, Z. Juhászová, Alena Kordošová

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引用次数: 1

摘要

背景:为了改进有关现有资源和获取新资源的分配、战略决策的业务和财务政策，管理人员使用财务绩效指标。目的:本研究的目的是分析财务绩效对斯洛伐克广告公司盈利能力的影响。研究设计/方法/方法:以斯洛伐克88家广告公司为样本，基于2020财年的财务报表，采用回归模型对数据进行分析。本研究的结果部分证实了斯洛伐克广告公司财务绩效指标对其盈利能力有影响的假设。通过排除自变量流动比率对第一个提出的模型进行调整，这使我们能够建立第二个模型来解释95.21%由于所选自变量的变化而导致的资产收益率偏差。研究结果/结论:通过选择资产收益率作为表征广告公司财务绩效的因变量，研究表明，总资产周转率和公司规模对其有显著的正向影响，但负债权益比有负向影响。这从经验上证明了从债务资源为广告公司的活动融资、扩大活动范围和使用创新方法增加销售以获得更多客户的权宜之计。限制/未来研究:研究的限制涉及信息的完整性和斯洛伐克广告公司公布的财务报表中必要数据的公开获取。研究结果对广告公司的资本提供者具有一定的借鉴意义。它还可以用作确定盈利能力关键因素和调整公司财务和运营政策的工具。

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The impact of financial performance on the profitability of advertising agencies in the Slovak Republic

Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitability of advertising agencies in Slovakia. Study design/methodology/approach: A sample of 88 Slovak advertising agencies was analyzed by means of regression modeling the data based on financial statements of the financial year 2020. The hypothesis that the indicators of financial performance of advertising agencies in Slovakia have an impact on their profitability is partly confirmed by the results of this research. The first proposed model was adjusted by excluding the independent variable Current Ratio, which allowed us to build the second model to explain 95.21% of the Return on Assets deviation due to the variation of the selected independent variables. Findings/conclusions: By selecting Return on Assets as a dependent variable that characterizes the financial performance of advertising agencies, research has shown that Total Assets Turnover and Firm Size have significant positive influence on it, but Debt to Equity Ratio has a negative influence. This empirically testifies the expediency of financing the activities of advertising agencies from debt resources, scaling the scope of their activities and increasing sales using innovative approaches for getting more customers. Limitations/future research: The study limitations relate to completeness of information and availability of open access to the necessary data in the published financial statements of Slovak advertising agencies. The results of this research could be applicable and beneficial for providers of capital for advertising agencies. It could be also used as a tool to determine key factors of profitability and to adjust companies' financial and operational policies.

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来源期刊

Strategic Management MANAGEMENT-

自引率

8.30%

发文量

审稿时长

12 weeks