互联网与产品转换:基于中国的实证检验与机制分析

IF 1.4 4区 经济学 Q3 BUSINESS, FINANCE
Yuanru Meng, Suzhen Zhang
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引用次数: 0

摘要

摘要本研究考察了互联网使用对产品转换的影响,因为互联网是信息获取的重要渠道。利用中国的数据,研究发现:(1)互联网的使用显著增加了企业更换产品的概率;(2)就产品切换类型而言,互联网的影响是异构的。互联网显著地促进了企业增加产品,但减少了两种产品切换类别,即增加和删除产品和只删除产品。商业创新、产品相似度和产品核心价值是理解互联网影响力差异化的关键。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The internet and product switching: an empirical test and mechanism analysis based on China
ABSTRACT This study examined the influence of Internet use on product switching, as the Internet is an important channel for information acquisition. Using data from China, the study found that: (1) Internet use significantly increased the probability of companies to switch products; and (2) the impact of the internet is heterogeneous with respect to types of product switching. The Internet significantly prompts businesses to add products, but decreases two product-switching categories, i.e. both adding and dropping products, and only dropping products. Business innovation, product similarity and product core values are the keys to understanding the differentiation of internet influence.
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来源期刊
CiteScore
2.40
自引率
9.10%
发文量
39
期刊介绍: The Asia-Pacific Journal of Accounting & Economics (APJAE) is an international forum intended for theoretical and empirical research in all areas of economics and accounting in general. In particular, the journal encourages submissions in the following areas: Auditing, financial reporting, earnings management, financial analysts, the role of accounting information, international trade and finance, industrial organization, strategic behavior, market structure, financial contracts, corporate governance, capital markets, and financial institutions. The journal welcomes contributions related to the Asia Pacific region, and targets top quality research from scholars with diverse regional interests. The editors encourage submission of high quality manuscripts with innovative ideas. The editorial team is committed to an expedient review process.
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