{"title":"MZ一代消费者对跨性别广告的评价研究——以国家(中国与韩国)和性别差异为中心","authors":"Kyounghee Chu, E. Lee","doi":"10.20288/jcs.2022.25.3.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38196,"journal":{"name":"International Journal of China Studies","volume":"123 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on MZ Generation Consumer Evaluation toward Trans-gender Advertising : Focused on the Comparison of Country(China vs. Korea) and Sex Difference\",\"authors\":\"Kyounghee Chu, E. Lee\",\"doi\":\"10.20288/jcs.2022.25.3.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":38196,\"journal\":{\"name\":\"International Journal of China Studies\",\"volume\":\"123 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of China Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20288/jcs.2022.25.3.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of China Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20288/jcs.2022.25.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
A Study on MZ Generation Consumer Evaluation toward Trans-gender Advertising : Focused on the Comparison of Country(China vs. Korea) and Sex Difference