Results of intention-behaviour gap for solar energy in regular residential buildings in Finland

With a purpose to comprehend intention-behaviour gap about acceptance of solar energy and solar community concept (houses and/or block of flats under specific solar power plant) among Finnish respondents, this qualitative study found respondents’ positive responses towards solar energy and their rationality and honesty in admitting their real behaviour. It focuses on the qualitative interpretation of individual’s intention that corresponds to specific behaviour. In terms of their ‘impression in principle’ by thinking solar energy as a non-polluting, inexhaustible and renewable energy source although all respondents were positive, the highest numbers were non-adopters. However, they were optimists. They mentally accepted (acceptance in principle) solar energy. They would adopt it later on after being satisfied with their most contextual conditions (‘impression in practical’). This study provides recommendations that indicate more future adoption and future research direction.