可持续性驱动因素:影响青年消费者绿色购买意愿和绿色实际消费行为的技术及相关因素

IF 3.5 Q2 BUSINESS
N. A. Khan, Sajid Hassan, N. Pravdina, Maria Akhtar
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引用次数: 1

摘要

目的本研究旨在探讨影响青年绿色实际消费行为(GACB)的因素,考察依赖于技术和青年绿色购买意愿(GBI)的关系和技术层面。此外,本研究试图探讨青少年绿色组织公民行为(OCB)在青年消费者GBI与青年GACB之间的调节作用。设计/方法/方法本研究的数据收集自中国南方地区的282名大学生。在这项研究中使用了时间滞后方法,数据是在两个独立的间隔中收集的,间隔时间为两个月。研究结果表明,技术和关系因素在预测年轻消费者GBI中都起着重要作用,而GBI反过来又预测年轻消费者GACB。此外,结果表明,GBI是一个关键的促进调查。此外,研究结果还表明,青年绿色公民行为在青年消费者GBI和青年消费者GACB之间起着显著的调节作用。原创性/价值本研究提供了一个新的视角来考察技术和相关因素如何影响年轻消费者,从而更深入地了解他们的意图和实际消费行为。本研究结果对学术界、政策制定者、高级管理人员和从业人员具有理论和实践意义,为该领域提供了宝贵的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior
Purpose This study aims to explore the factors that influence young green actual consumption behavior (GACB) by examining the relational and technological aspects that are dependent on technology and youth green buying intention (GBI). Additionally, this study endeavors to examine the moderating effect of adolescent green organizational citizenship behavior (OCB) on the association between young consumer GBI and young GACB. Design/methodology/approach The data for this study was collected from a sample of 282 university students located in the southern region of China. A time lag approach was used in this study, with data being gathered during two separate intervals spaced apart by duration of two months. Findings The findings of this study demonstrate that both technological and relational factors play a significant role in predicting young consumer GBI, which in turn predicts young GACB. Additionally, the results indicate that GBI is a crucial facilitator in the investigation. Furthermore, the results reveal that young green OCB serves as a significant moderator, enhancing the association between young consumer GBI and young consumer GACB. Originality/value The present study provides a novel perspective on the examination of how technology and relational factors impact young consumers, offering a deeper understanding of their intentions and actual consumption behavior. The findings of this study offer both theoretical and practical implications for academics, policymakers, senior managers and practitioners, providing valuable insights into the field.
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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
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