图片、滤镜和政治:Instagram在加拿大政治形象制作和讲故事中的作用

IF 0.4 Q4 COMMUNICATION
Vincent Raynauld, Mireille Lalancette
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引用次数: 5

摘要

本文着眼于政治家如何利用社交媒体平台的结构和功能属性,在长期竞选的背景下,利用强大的视觉成分来制作政治形象和讲故事。具体来说,它关注的是贾斯廷·特鲁多(Justin Trudeau)利用Instagram,通过发展主要是积极的、以主题为基础的视觉政治叙事,来建立和加强他的领导公众形象。这项研究分析了他在担任加拿大总理的第一年(2015年10月19日至2016年10月19日)期间出现在他个人Instagram上的145条帖子的内容。它使我们能够确定旨在接触、联系和吸引公众和传统媒体成员的关键叙事。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pictures, Filters, and Politics: Instagram’s Role in Political Image Making and Storytelling in Canada
This article looks at how politicians can leverage the structural and functional properties of social media platforms with a strong visual component for political image making and storytelling in a context of permanent campaigning. Specifically, it focuses on Justin Trudeau’s uses of Instagram to build and strengthen his public image of leadership through the development of largely positive, theme-based visual political narratives. This research offers an analysis of the content of 145 posts that appeared on his personal Instagram feed during his first year as prime minister of Canada (between October 19, 2015, and October 19, 2016). It allows us to identify key narratives designed to reach out to, connect with, and engage members of the public and traditional media.
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来源期刊
CiteScore
0.90
自引率
0.00%
发文量
28
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