快餐店创新:未来展望

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

European Journal of Tourism Hospitality and Recreation Pub Date : 2021-12-01 DOI:10.2478/ejthr-2021-0019

Rajesh Singh, R. Sarangal

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引用次数: 0

摘要

摘要本研究的基本原理是调查创新实践(产品和服务创新)对顾客满意度的影响。进一步的研究也倾向于探讨顾客满意对快餐店顾客忠诚的影响。这项研究是对查谟市(J&K)麦当劳、达美乐、必胜客和肯德基等qsr的潜在客户进行的。本研究共分析了256个样本。EFA和回归分析分别用于确定各种因素和检验构念之间的关系。研究发现，质量服务提供商的创新实践对客户满意度有积极影响。此外，本研究也验证了顾客满意度对顾客忠诚的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Innovation in Quick Service Restaurants (QSRs): A Future Perspective

Abstract The rationale of this study is to investigate the impact of innovative practices (product and service innovation) on customer satisfaction. Further study also tends to approach the impact of customer satisfaction on customer loyalty in quick service restaurants. The study has been conducted on potential customers of QSRs such as McDonald's, Dominos, Pizza Hut and KFC in Jammu city (J&K). A total of 256 samples were analyzed in the study. EFA and regression analysis have been used to identify the various factors and to test the relationship between the constructs, respectively. The study finds that innovative practices in QSRs positively influence customer satisfaction. Furthermore, the study also verified that customer satisfaction positively influences customer loyalty in selected QSRs.

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来源期刊

European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-

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