Towards a Positioning Model for Evaluating the Use and Design of Anti-Disinformation Tools

With the increasing amounts of mis- and disinformation circulating online, the demand for tools to combat and contain the phenomenon has also increased. The multifaceted nature of the phenomenon requires a set of tools that can respond effectively, and can deal with the different ways in which disinformation can present itself, In this paper, after consulting independent fact-checkers to create a list, we map the landscape of tools available to combat different typologies of mis and disinformation on the basis of three levels of analysis: the employment of policy-regulated strategies, the use of co-creation, and the preference for manual or automated processes of detection. We then create a model in which we position the different tools across three axes of analysis, and show how the tools distribute across different market positions.