NEW VISION OF CONCEPT EUROPE (A LINGUISTIC PERSPECTIVE)

This article presents a study of the concept EUROPE, done in the area of cognitive linguistics. The concept EUROPE is considered a conceptual quantum of structured knowledge, possessing of different meanings. The article analyzes the concept EUROPE from a linguistic point of view, which allowed to reveal a number of specific features of its semantics, to get a more comprehensive and diverse view of it by constructing cognitive schemes implementing concept EUROPE, as well as to identify basic metaphorical models. Involvement of methods of conceptual analysis allows to present the analised concept in the form of a certain conceptual model, a special way organized conceptual scheme. With the help of the conceptual model of the Subject frame the cognitive dynamics of the concept development in the European integration discourse is revealed. Political metaphor is one of the most common and effective policy tools. The research material is characterized by the use of metaphors belonging to such basic types, which are related to the reference spheres as the sociomorphic sphere, the anthropomorphic sphere, the sphere of artifacts and the sphere of nature. Conceptual metaphors of European integration discourse use in their codes the conceptual fields “space”, “travel”, “movement”, “construction”, “work results”, “family relations”, “nature”, “sports”, “art”, etc.