垂直差异化双寡头垄断中的效用误解

IF 0.4 Q3 LAW
Sophie Bienenstock
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引用次数: 0

摘要

当消费者在两种商品之间进行选择时,他们期望从每种商品中获得的效用。然而,这样的预期受到几个错误来源的影响,例如对质量或价格的误解以及对自己使用产品能力的过度乐观。本文研究了垂直差异化双寡头市场中不准确的效用预期对消费者选择的影响,并最终对市场结果的影响。我得出的结论是,效用误解会导致消费者事后做出次优决定,尽管在购买时这种选择似乎是理性的。我表明,在垂直差异化的双寡头垄断中,企业在消费者教育方面受到两种相反的激励。此外,企业教育消费者的动机并不一定与社会效率的结果相一致。因此,本文还探讨了旨在减轻消费者误解的负面后果的几项政策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Utility Misperception in a Vertically Differentiated Duopoly
Abstract When choosing between two goods, consumers anticipate the utility they expect to derive from each product. However, such anticipations are subject to several sources of error, such as quality or price misperception and overoptimism about one’s capacity to use a product. The present paper studies the effect of inaccurate utility anticipations on consumer choice and ultimately on the market outcome in a vertically differentiated duopoly. I come to the conclusion that utility misperception can lead consumers to make suboptimal decisions ex post, although the choice seemed rational at the time of purchase. I show that in a vertically differentiated duopoly, firms are subject to two opposite incentives regarding consumer education. Moreover, the firms’ incentives to educate consumers are not necessarily aligned with the socially efficient outcome. Therefore, this paper also explores several policies aimed at mitigating the negative consequences of consumer misperception.
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CiteScore
0.80
自引率
0.00%
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11
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