Jiyoun Kim, B. Liu, Anita Atwell Seate, S. Lee, Daniel P. Hawblitzel
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All joking aside? Comparing the effects of a humorous vs. a non-humorous message strategy in building organization–public relationships and community resilience
期刊介绍:
The Journal of Applied Communication Research publishes original scholarship that addresses or challenges the relation between theory and practice in understanding communication in applied contexts. All theoretical and methodological approaches are welcome, as are all contextual areas. Original research studies should apply existing theory and research to practical solutions, problems, and practices should illuminate how embodied activities inform and reform existing theory or should contribute to theory development. Research articles should offer critical summaries of theory or research and demonstrate ways in which the critique can be used to explain, improve or understand communication practices or process in a specific context.