跨境电商合作:信誉与信任视角

IF 3 4区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
S. Chen, Hua Xiao, Wenzhun Huang, W. He
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引用次数: 3

摘要

跨境电子商务作为一种商业模式,顺应了全球化的趋势。它是众多企业开辟新业务、拓展新市场、克服贸易壁垒的有效手段。越来越多的企业开始探索跨境电子商务。然而,跨境电子商务合作伙伴的选择尚无理论指导。这导致了跨境合作的低效率。如何科学合理地促进企业间合作是一个值得深入研究的课题。本文运用认知行为理论、关系治理理论和交易成本理论,考察了不同信息共享水平下跨境电子商务企业声誉对企业间合作的影响机制。通过对跨境电商企业问卷数据的分析,发现跨境电商企业声誉对企业间信任有显著影响,企业声誉和企业间信任都能促进企业间合作;企业间信任在企业声誉与企业间合作的关系中起部分中介作用;随着信息共享水平的提高,企业间信任对企业间合作的正向影响减弱。研究结论为跨境电商合作伙伴的选择提供了理论依据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cooperation of Cross-border E-commerce: A reputation and trust perspective
ABSTRACT As a business mode, cross-border e-commerce responds to the trend of globalization. It is an effective means for numerous enterprises to open up new businesses, expand new markets, and overcome trade barriers. More and more enterprises are beginning to explore cross-border e-commerce. Notwithstanding, there is no theoretical guidance for the selection of cross-border e-commerce partners. This leads to the inefficiency of cross-border cooperation. How scientifically and rationally facilitate the inter-firm cooperation is a topic worthy intensive study. Drawing upon cognitive behavior theory, relational governance theory, and transactional cost theory, this paper examines the mechanism of corporate reputation of cross-border e-commerce on inter-firm cooperation under different levels of information sharing. Based on the analysis of the questionnaire data of cross-border e-commerce enterprises, it finds that the corporate reputation of cross-border e-commerce has a significant impact on inter-firm trust and both corporate reputation and inter-firm trust can promote inter-firm cooperation; inter-firm trust partially mediates the relationship between corporate reputation and inter-firm cooperation; with the increase of the levels of information sharing, the positive impact of inter-firm trust on inter-firm cooperation weakens. The conclusions provide theoretical basis for the selection of cross-border e-commerce partners.
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来源期刊
Journal of Global Information Technology Management
Journal of Global Information Technology Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
4.10
自引率
10.00%
发文量
19
期刊介绍: The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies
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