设计手机广告:提高用户采用率的用户体验因素

Mobile Computing and Communications Review Pub Date : 2013-11-07 DOI:10.1145/2542095.2542098

Stavros Asimakopoulos, F. Spillers, George Boretos, Zhengjie Liu

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引用次数: 1

摘要

随着基于移动的应用程序和服务的扩展，在设计和采用过程中采取以人为本的方法变得越来越重要。本研究旨在提供对来自不同国家的用户的理解，以及在移动广告背景下更好地设计用户体验(UX)的原则。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Designing mobile advertising: user experience factors for enhancing user adoption

As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.

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来源期刊

Mobile Computing and Communications Review TELECOMMUNICATIONS-

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