Approaches to Studying Intermediality in Contemporary Cinema

Abstract The article attempts a brief overview and evaluation of the main theoretical approaches that have emerged in the study of cinematic intermediality in the last decades since intermediality has become an established research term in media studies. It distinguishes three major paradigms in theorizing intermedia phenomena and outlines some of the directions of change in the intermedial strategies of recent films. It identifies in contemporary cinema a tendency to add new dimensions to the relations of in-betweenness regarding both the connection of cinema to reality and its inter-art entanglements. Finally, the article describes a new type of intermediality, which integrates elements of trans-textuality, creating a format of expanded cinema within cinema. This strategy is presented in the context of Eastern European cinema through a short case study of Cristi Puiu’s film, Sieranevada (2016).