Hijab(istas)—as Fashion Phenomenon. A Review

Abstract In the present article, I am shortly reviewing some aspects which can be regarded as important in considering the hijab a fashion phenomenon. The social media provides us with various images in which the hijab is presented as a form of fashionable accessory, it is adapted to various modern outfits. The literature on such fashionable takes of the hijab assesses that they can be interpreted as statement messages about women’s empowerment. On the other hand, such adaptations also speak about the emergence of various subcultures about Muslim youth, which in accordance with the global sameness of youth are using social media in order to send messages and connect with each other. After a brief presentation on the role of bottom-up diffusion of fashion innovations, I am reviewing, grosso modo, two representations of the hijab: the hijab as a religious symbol and the hijab as a (fashion) manifesto about women’s empowerment.