新冠肺炎疫情期间中国邮轮游客出行动机和偏好调查

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of China Tourism Research Pub Date : 2022-07-22 DOI:10.1080/19388160.2022.2103606

A. Chu, V. Tung

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引用次数: 0

摘要

关于邮轮旅游的文献主要集中在西方，与亚太地区的文献相比可能有所不同。为了解决这一差距，本研究通过使用联合和聚类分析，将动机和邮轮偏好结合起来，以便更好地了解COVID-19期间重复的中国邮轮。调查结果显示，岸上活动比舱位价格和持续时间更重要。观光是最受欢迎的岸上游览，其次是自然风光。本研究通过洞察中国旅游市场的现状，并为邮轮公司在目标细分市场、产品设计和营销策略方面提供建议，为旅游业的复苏做好准备。

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Investigating the Motivations and Preferences of Chinese Cruise Travelers Amid COVID-19

ABSTRACT The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers amid COVID-19 via the use of conjoint and cluster analysis. The findings revealed that shore activity is more important than cabin price and duration. Sight-seeing is the most strongly preferred shore excursion, followed by visiting natural scenery. This study contributes by providing insight into the current views of the Chinese travel market, and provides suggestions to cruise companies on target segments, product design, and marketing strategies in preparation for travel recovery.

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.