影响韩国女性皮肤美容产业市场的女性护肤因素

Jong-Won Choi, Ho-gil Yoo, Youngmin Kwon, Lee-Seung Kwon
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引用次数: 3

摘要

目的-本研究旨在通过识别女性对皮肤保健认知的主要因素,探索女性美容行业市场及成长发展。▽调查的设计、资料和方法=调查对象是居住在首尔的20 ~ 60岁女性。统计分析采用频率分析、t检验和单因素方差分析,通过Scheffe的多极差检验检验p<0.05的显著性差异。采用因子分析验证问题的效度,以Cronbach’s α系数确定信度。结果:年龄越低,对皮肤的认知度越高,女性作为临时顾客为皮肤健康付出的代价也越高。“痤疮护理”是最常见的皮肤状况(32.8%),“生活方式”(79.8%)是皮肤护理最重要的部分。专业背景女性的皮肤护理水平以毕业学历最高(M=3.41) (F=4.028, p< 0.05)。结论-年龄、婚姻状况、家庭月收入对健康知识认知度存在显著差异,但职业和学历之间无显著差异。使用护肤较少的顾客比频繁使用护肤中心的顾客对皮肤健康的意识更强,皮肤意识高的女性对皮肤护理带来的衰老和再生更感兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Women's Skin Care Factors Affecting Korean Women's Skin and Beauty Industry Market
Purpose – This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care. Research design, data, and methodology – The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α . Results – The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05). Conclusions – The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.
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