{"title":"“因为科学”的梗实际上是司空见惯的","authors":"Lynda C. Olman","doi":"10.1080/00335630.2022.2143550","DOIUrl":null,"url":null,"abstract":"ABSTRACT Recent scholarship in virtual rhetorics has demonstrated that we must abandon static notions of place if we wish to account for the rhetorical effects of internet memes and other forms of virtual argumentation. However, displacing virtual rhetorics entirely effaces grounds for collective political action, particularly political resistance organized in virtual environments such as internet forums. We can restore this crucial grounding, without sacrificing an orientation to circulation, by treating memes as commonplaces in a topological framework. A commonplace approach to virtual rhetorics further revivifies for us the essential virtuality of Aristotle’s original topical doctrine. This interanimation of current and classical rhetorics is dramatized via a case study of the ironic reversal of political polarity in the “Because Science” meme.","PeriodicalId":51545,"journal":{"name":"Quarterly Journal of Speech","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The “Because Science” meme as virtual commonplace\",\"authors\":\"Lynda C. Olman\",\"doi\":\"10.1080/00335630.2022.2143550\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Recent scholarship in virtual rhetorics has demonstrated that we must abandon static notions of place if we wish to account for the rhetorical effects of internet memes and other forms of virtual argumentation. However, displacing virtual rhetorics entirely effaces grounds for collective political action, particularly political resistance organized in virtual environments such as internet forums. We can restore this crucial grounding, without sacrificing an orientation to circulation, by treating memes as commonplaces in a topological framework. A commonplace approach to virtual rhetorics further revivifies for us the essential virtuality of Aristotle’s original topical doctrine. This interanimation of current and classical rhetorics is dramatized via a case study of the ironic reversal of political polarity in the “Because Science” meme.\",\"PeriodicalId\":51545,\"journal\":{\"name\":\"Quarterly Journal of Speech\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-11-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Quarterly Journal of Speech\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/00335630.2022.2143550\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quarterly Journal of Speech","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00335630.2022.2143550","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
ABSTRACT Recent scholarship in virtual rhetorics has demonstrated that we must abandon static notions of place if we wish to account for the rhetorical effects of internet memes and other forms of virtual argumentation. However, displacing virtual rhetorics entirely effaces grounds for collective political action, particularly political resistance organized in virtual environments such as internet forums. We can restore this crucial grounding, without sacrificing an orientation to circulation, by treating memes as commonplaces in a topological framework. A commonplace approach to virtual rhetorics further revivifies for us the essential virtuality of Aristotle’s original topical doctrine. This interanimation of current and classical rhetorics is dramatized via a case study of the ironic reversal of political polarity in the “Because Science” meme.
期刊介绍:
The Quarterly Journal of Speech (QJS) publishes articles and book reviews of interest to those who take a rhetorical perspective on the texts, discourses, and cultural practices by which public beliefs and identities are constituted, empowered, and enacted. Rhetorical scholarship now cuts across many different intellectual, disciplinary, and political vectors, and QJS seeks to honor and address the interanimating effects of such differences. No single project, whether modern or postmodern in its orientation, or local, national, or global in its scope, can suffice as the sole locus of rhetorical practice, knowledge and understanding.