影响手机银行客户信任和满意度的因素:一个问题化的方法

Ahmed Geebren, Abdul Jabbar
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引用次数: 2

摘要

在过去的十年里,银行在手机银行上投入了大量资金。虽然手机银行研究越来越多地关注采用和行为意图,但采用后的行为(如客户满意度)却很少受到关注。本文借鉴信息系统成功模型,探讨手机银行信任和满意度的影响因素。采用问题化和系统文献回顾的方法,对手机银行采用后阶段的信任相关文献进行问题化、整理和整合。本文提出了影响手机银行客户信任的五个因素:系统质量、信息质量、服务质量、结构保险和任务特征的概念模型。自变量与满意度之间的关系以信任为中介。本文是第一个在客户信任和满意度框架内讨论Delone和Mclean模型的论文之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach
Over the last decade, banks have significantly invested in mobile banking. While mobile banking research focuses increasingly on adoption and behavioural intention, and post-adoption behaviours such as customer satisfaction have been given little attention. This paper draws on the information system success model to look into the antecedents of trust and satisfaction in mobile banking. It adopts the problematization and the systematic literature review approaches to problematize, organise, and integrate previously published literature related to trust in mobile banking in the post-adoption stage. The paper proposes a conceptual model with five factors that influence customer trust in mobile banking: system quality, information quality, services quality, structural insurance, and task characteristics. The relationships between the independent variables and satisfaction are mediated by trust. This paper is one of the first to discuss the Delone and Mclean model within a customer trust and satisfaction framework.
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